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Attribution, Analytics & Tracking
Measurement that ties spend to deposits—not just clicks.
What we do
Broker funnels are long and partially-tracked by default. We implement server-side measurement, standardized UTMs, and reporting that connects every dollar of spend to KYC, FTD, deposits, and retention.
Inside this service
- Server-side event design (GA4 + CAPI + offline conversions)
- UTM standardization across brand, GEO, offer
- Cohort revenue dashboards
- Payback curves and channel attribution
Deliverables
- Measurement plan
- Implementation across web + ad platforms
- Custom dashboards (looker/GA4)
- Monthly attribution reviews
Outcomes we optimize for
Truthful CPA-to-LTVConfident scalingCleaner platform optimizationBetter budget decisions