FTD is celebrated. But the broker economics that actually matter are second deposit rate, activation, and 30/60/90-day retention.
We design lifecycle journeys segmented by funnel stage and behavior:
- Funded but not traded → onboarding nudges + market-of-the-day
- Traded but low volume → educational content + risk tools
- Active → loyalty + cross-instrument prompts
- Dormant → reactivation offers within compliance
The goal is to compress time-to-second-deposit and lift 90-day deposit volume per user.