Broker funnels are long. Acquisition → Registration → KYC → FTD → Activation → Retention.
Most ad platforms only see the first 1-2 steps. Optimization decisions are made on a partial picture, which is why CAC keeps creeping up while LTV stagnates.
The Alphorithm attribution stack
- Server-side events for every funnel step (GA4 + CAPI + offline conversions)
- UTM standardization across brand, GEO, and offer
- Cohort revenue dashboards (deposits by acquisition week)
- Payback curves by channel + creative
Once spend is mapped to deposits and lifetime value, scaling decisions stop being a gamble.