Attribution, Analytics & Tracking
Data You Can Trust. Decisions You Can Scale
Broker growth breaks when tracking stops at leads. Alphorithm builds measurement that reflects brokerage reality—connecting marketing spend to registration, KYC progression, FTD, deposit value, activation, and retention. From GA4 to server-side tracking to CRM automation, we deliver attribution clarity and real-time insights you can act on.
What we offer
Full GA4 setup + event architecture (broker funnel)
We implement GA4 with a broker-specific measurement plan: registration, KYC start, KYC complete, deposit intent, FTD confirmation, and key activation signals. Tracking is structured to support optimization—not just reporting.
UTM structure + tracking governance
We standardize UTMs and naming conventions across all channels and GEOs so reporting stays clean and scalable. You get governance rules that prevent broken attribution and messy dashboards.
Pixel + Conversions API configuration
We configure Meta CAPI, TikTok Events API, and Google conversions (and other platform integrations as needed) to strengthen attribution and signal quality—mapped to the broker funnel events you actually monetize.
Server-side tracking (signal resilience)
We deploy server-side setups where appropriate to improve signal quality and attribution stability—especially important for paid media performance under privacy restrictions and browser limitations.
Marketing dashboards + real-time broker KPIs
We build dashboards that translate data into decisions—showing performance by GEO, channel, campaign, funnel stage, and (where available) deposit value and LTV. No data confusion, no vanity-only views.
Decisions You Can Scale
Tracking is the backbone of broker marketing. Without accurate measurement, optimization becomes guesswork and budgets drift toward low-quality volume. Alphorithm builds robust tracking ecosystems that capture the full journey—so you can scale with confidence based on KYC-to-FTD efficiency and deposit outcomes, not surface metrics.