Our Projects

Reducing KYC Drop-Off With Onboarding Redesign + Triggered CRM

A regulated broker saw strong registration volume but significant KYC abandonment due to unclear requirements, upload friction, and slow follow-up. As a result, the cost per funded account was unstable and scaling was constrained.

We mapped the full verification journey, improved step clarity and microcopy, introduced KYC guidance blocks, and launched CRM triggers for stalled users. The broker achieved 21% lift in KYC completion and improved time-to-KYC.

Lack of brand awareness

Clients

Regulated broker (confidential)

Project Type

CRO + Lifecycle CRM + Analytics

15 March 2024

Confidential

What we did

Interesting Facts in Development

Users who received a KYC “what you need” checklist within 5 minutes were more likely to complete verification.

KYC step-by-step drop-off analysis

UX copy + guidance redesign (mobile-first)

Triggered CRM (KYC-started, KYC-incomplete)

Retargeting alignment for KYC completion

Funnel event tracking (KYC start/complete)

Get ready to grow your business!