Our Projects
Increasing Second Deposits With Lifecycle CRM + Segmentation
A broker generated FTDs but struggled with low activation and weak second deposit rate. Messaging was generic and not driven by behavior or funnel stage.
We built lifecycle segmentation across funded-but-inactive, early active, at-risk, and dormant cohorts, then deployed triggered onboarding and win-back flows. Second deposits improved by 16% and dormancy reduced.
Clients
SEA-focused broker (confidential)
Project Type
Lifecycle CRM + Retention + Analytics
22 October 2025
Confidential
What we did
Interesting Facts in Development
A “first 7 days” activation sequence improved second deposit likelihood by 15% for new funded users.