Our Projects

Driving KYC-to-FTD Growth Through Full-Funnel Paid Media + CRO

A GCC-focused multi-asset broker was generating leads at a reasonable CPL but struggled with low KYC completion and weak first deposit (FTD) conversion. Traffic quality was inconsistent across GEOs and funnel drop-off was high between registration and verification.<br>

We restructured acquisition by GEO and intent, rebuilt landing messaging to pre-qualify users, and implemented funnel-stage retargeting (registered, KYC-started, KYC-incomplete). Within [X] days, KYC completion improved and FTD efficiency increased while reducing wasted spend.

Lack of brand awareness

Clients

GCC multi-asset broker 

Project Type

Performance Marketing + CRO + Attribution

1 February 2025

Confidential

What we did

Interesting Facts in Development

We identified that 35% of drop-off was caused by unclear KYC expectations on mobile; a single onboarding clarification block increased KYC-start rate by 15%.

GEO + intent campaign restructure

Funnel-stage retargeting and exclusions

Landing page CRO sprint (trust cues + clarity)

Conversion tracking for KYC stages + FTD proxy

KYC drop-off diagnostics and recovery flows

Get ready to grow your business!